This Spring, the long-awaited $43 billion merger between Warner Bros. and Discovery was finalized, and the new CEO David Zaslav, who previously oversaw the Discovery portfolio, wasted no time in making his presence felt.
Zaslav made it clear he was intent on making Warner’s streaming platform HBO Max more competitive with Netflix and Disney+. In its second quarter the service had 92.1 million subscribers, an impressive total that makes it the third largest streaming service, but it still doesn’t have the triple-digit totals of the big two.
Part of Zaslav’s plans is to begin migrating all of the programs from Discovery’s portfolio of channels, which includes National Geographic, Animal Planet, TLC and HGTV, over to the platform.
This will take a while, and no date for the programing merger has been announced, but eventually HBO Max will be able to offer its existing and new customers programs from the likes of the Property Brothers and Guy Fieri, as well as various shows from what’s been deemed the “90 Day Fiancé Universe.”
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