Yahoo! recently confirmed that it is testing out other search providers starting with Google. SEO book author Aaron Wall discovered the tech giant’s plans and shared screen shots.
Yahoo explained: “As we work to create the absolute best experiences for Yahoo users, from time to time, we run small tests with a variety of partners including search providers.”
A representative for Yahoo added that there was nothing more to share at this time. It is important to point out that Yahoo already has a renewed Microsoft Corporation deal that requires it to post Bing ads in at least 51% of the search results.
Full content: The New York Times
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