Unable to revive Yahoo’s revenue growth on her own, CEO Marissa Mayer is hoping for a little help from her old friends at Google.
Mayer, a top Google executive until defecting to Yahoo in 2012, announced the two companies had reached a three-year deal to work together in Internet search and advertising.
Yahoo Inc. tried to team up with Google Inc. in search during 2008 as part of its defense against a takeover attempt by Microsoft Corp. The Google alliance unraveled after the U.S. Justice Department threatened to block the partnership on the grounds that it would thwart competition.
After being rebuffed, Yahoo wound up negotiating a deal to rely on technology from Microsoft’s Bing search engine. Yahoo will still use Bing, but will also mix in results from Google.
“We see a unique moment and opportunity for Yahoo as we move into 2016 to narrow our strategy and focus on fewer products with higher quality to achieve better growth and better results,” Mayer said during a review of the third-quarter results. She promised to elaborate on her plan by the time Yahoo releases its fourth-quarter results in 2016.
Full content: The New York Times
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