Public ad tech companies Telaria and Rubicon Project have agreed to merge as they try to make a stronger play in the growth of connected television and to bring an alternative to walled gardens like Google and Facebook.
According to CNBC, Rubicon Project offers technology to automate buying and selling ads online, while Telaria is a software platform for managing video advertising.
“Our businesses are highly complementary, and when combined, are a powerful, strategic alternative to the walled gardens, which have been frustrating both buyers and sellers due to their lack of transparency, innovation bottlenecks, and conflicted business models,” Telaria CEO Mark Zagorski said in a statement.
The transaction is expected to close by July. The companies stated they had not yet decided what the combined name would be.
Full Content: CNBC
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