Despite a resurgent Irish television advertising market, UTV Ireland recently announced that it expected to lose as much as €16m in its first year, four times what it originally estimated.
“The solution that we think is plausible is to merge UTV Ireland into TV3, with UTV becoming a minority partner,” he said.
Liberty Global, which is the parent company of broadband and digital TV providerUPC, purchased TV3 last week in a deal that put the value of the station at £62.5m.
Full content: Belfast Telegraph
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