The Competition and Markets Authority (CMA) has said that the proposed sale of Ebiquity’s advertising intelligence division to Nielsen could “significantly” reduce market competition.
In February, Ebiquity agreed to sell its advertising intelligence business for £26.0 million (US$23 million) in cash to Nielsen Media Research Ltd, a subsidiary of Nielsen Holdings.
The regulator believed the deal “may give rise to competition concerns” as the two firms are currently the “only suppliers of this intelligence across a broad range of UK media.”
The CMA said the firms are one another’s “closest competitors” with only “limited” competition from rival suppliers.
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