Britain’s top TV regulator Ofcom has urged broadcasters to join together to create a domestic SVOD service capable of taking on the likes of Netflix and Amazon, reported Financial Times.
Ofcom CEO Sharon White called for the BBC to lead the development of a service that brings together content from the British public broadcaster, ITV, Channel 4, and Channel 5, and offered BritPlayer as a potential name.
She said in her speech, “If the growth of Netflix and Amazon tells us one thing, it is that viewers will flock to single destinations that offer a wide variety of quality content … It would make it easier for viewers to access content across a range of devices, with a single login.”
The Ofcom head called for providers such as the BBC, ITV, and Channel Four to work together for a single public offering to aid access to the public.
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