Twitter has reached a deal to buy newsletter platform Revue Holding BV, the companies said Tuesday, reflecting the interest among social-media companies in providing content creators with tools to make money, reported The Wall Street Journal.
Financial terms of the deal for Revue, a startup founded in the Netherlands in 2015, weren’t disclosed.
“Revue will accelerate our work to help people stay informed about their interests while giving all types of writers a way to monetize their audience–whether it’s through the one they built at a publication, their website, on Twitter, or elsewhere,” said Twitter’s product chief, Kayvon Beykpour, and vice president of publisher products, Mike Park, in a blog post.
With Revue, users write and publish their own editorial newsletters. Twitter said Revue will remain a stand-alone service under the deal and that it plans to expand the startup’s current six-person workforce.
Twitter also said it is making Revue’s premium features free for all users and lowering the paid newsletter fee to 5%, with Mr. Park saying the move will “help maximize the revenue writers earn from their audience.”
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