TikTok has secured the rights to the recordings of thousands of artists, including Beyoncé and Travis Scott, under a new deal with Sony Music Entertainment that will deepen ties between the world’s second-largest record-label group and the popular video app, reported Bloomberg.
The deal ensures that TikTok customers will continue to be able to use songs from Sony Music’s record labels, which include Columbia Records and RCA, the companies stated. The pact also calls for the app to collaborate with Sony Music’s labels on programs to market its artists and identify emerging talent.
TikTok is paying Sony Music a significant increase over the previous deal for the rights, according to a person familiar with the pact who asked not to be identified because the terms aren’t public. The two companies declined to comment on the contract in any detail.
“We believe that we should share value with the music industry,” said Ole Obermann, TikTok’s head of global music. “As we grow, the value of the industry should grow.”
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