During a meeting with President Biden on Thursday, various ticket sales and venue companies, including Live Nation Entertainment, will commit to ending “junk fees.”
In February, during his State of the Union speech, Biden promised to eliminate hidden fees and surcharges. Live Nation Entertainment, which was created after a merger between Live Nation and Ticketmaster, has shown interest in providing upfront pricing on its website and will begin doing so in September, according to the White House.
Additional companies, such as SeatGeek, a ticket vendor, and xBK, a venue and board member for the National Independent Venue Association based in Iowa, are anticipated to implement all-in pricing.
Related: Biden Calls For Limits On Ticket Fees
The White House announced that Biden will be accompanied by three companies at an event scheduled for 1:45 p.m. Eastern. Executives from various other companies, including ticket vendors and Airbnb, who have already made the switch, will also be present.
“Today’s voluntary actions demonstrate that companies both big and small recognize the importance of providing consumers with honest, up-front all-in pricing, rather than tricking them with surprise fees at the end of checkout,” the White House said. “It is also just a first step towards addressing junk fees in the economy.”
