By James Hercher, Adex Changer
2023 is only a week in and antitrust scrutiny is already roiling the American big tech cadre of Alphabet, Amazon, Apple, Meta and Microsoft.
Important antitrust actions are looming, the line between antitrust regulation and privacy protection continues to blur – and large platforms with their own ad businesses are starting to feel the heat as regulators dig in.
Consider how Amazon’s algorithm downranks products that don’t use Amazon fulfillment, or the question of whether Google Analytics data can be collected at all.
We zoom in on what 2023 holds for the big-five US tech giants, and particularly how antitrust suits could affect their ad revenue and ad tech prospects.
