Tag: Trademark
Economic Analysis of Network Effects and Intellectual Property
Posted by Social Science Research Network
Economic Analysis of Network Effects and Intellectual Property
By Peter S. Menell (University of California)
Abstract: The information revolution has...
The Competitive Significance Of Brands
This article is part of a Chronicle. See more from this Chronicle
Deven Desai, Spencer Weber Waller, Jul 29, 2014
Brands and brand management have become...