Tag: Online Advertising
Antitrust Chronicle® – Online Advertising
Dear Readers,
This edition of the Chronicle deals with the antitrust responses to one of the most ubiquitous, and complex phenomena in online commerce: online...
The Open Display Advertising Ecosystem: Competition Concerns and Policy Interventions
This paper investigates Google’s potentially anticompetitive practices, such as self-preferencing, discrimination against rivals, and leveraging its dominance in the ad tech industry, which, as...
The Role of Data for Competition in Online Advertising
Data being the lubricant of any interest-based advertising, control over access to data has become a central competitive factor in the advertising business; and...
Revealed Preference and Welfare Considerations in Online Advertising Markets
We consider how textbook economic techniques should be applied in online advertising markets. We argue that the necessary conditions for revealed preference theory fail...
A Commercial Advertising Revolution: From Yellow Pages to Search Engines
Over the last three decades, the search process for commercial information has changed fundamentally. The move from yellow pages to search engines has been...
A Brief Look at Recent Market Developments Since The Bundeskartellamt’s Sector...
In a Discussion Report published in August 2022 the Bundeskartellamt outlined the findings of its sector inquiry into non-search online advertising and presented them...
Towards a Competition Enabling Framework in Asia Pacific: Opportunities & Challenges...
Below, we have provided the full transcript of the panel discussion, Online Advertising, Market Competition, Data and Transparency: Opportunities & Challenges for the Ads...
Online Advertising and Antitrust: Network Effects, Switching Costs, and Data as...
In this paper, I discuss some of the traditional sources of market power grounded in economics, and how they apply to online advertising markets....
