Tag: Advertising

Alibaba, Tencent, and venture capital firm China Media Capital Holdings (CMC) are in the early stage of discussions to buy around 20% of WPP...

Posted by Social Science Research Network The Economics of Attention Markets By David S. Evans (Global Economics Group) Abstract:        This paper describes the fundamental economic...

This article is part of a Chronicle. See more from this Chronicle Justin Bernick, Logan Breed, May 28, 2014 Google announced its acquisition of AdMob in...

This article is part of a Chronicle. See more from this Chronicle Howard Beales, May 13, 2014 The FTC's consumer protection mission is closely related to...

Sep 30, 2013 CPI Asia Column edited by Vanessa Yanhua Zhang (Global Economics Group) presents: Attention Rivalry Among Online Platforms - David S. Evans (GlobalEcon/UChicago This month...

David Evans, Feb 14, 2013   There’s an old saying that nothing’s certain but death and taxes. I want to add something else to the list....

Manish Agarwal, David Round, May 20, 2011 The web search market is an example of a two-sided market where internet users account for one side and...

Renato Gomes, Jul 27, 2010 The most valuable asset of many two-sided platforms is their user base. In a celebrated example, Internet search engines (such...

Howard Beales, Apr 24, 2008 The foundation of consumer protection policy is respect for consumer choice. Modern consumer protection recognizes the need to preserve information...

Mark Armstrong, Apr 24, 2008 This paper discusses complementarities and tensions between competition policies and consumer protection policies. The paper argues that markets will often...