The potential impact of the implementation of corporate compliance programs is more significant in developing countries with a weaker rule of law, lower awareness of antitrust rules, and complex political economy contexts. Regulation authorities in developing countries should take the chance to unlock the potential of soft enforcement and self-regulation through establishing clear incentives for compliance programs. We use the Mexican case to explore how antitrust agencies in developing countries still lag behind in using compliance programs as a tool for enhancing competition promotion, cooperation and awareness. By increasing benefits for businesses of having effective and measurable compliance programs, antitrust agencies in developing countries may reach exponentially bigger impact in creating a culture of law abidance, ultimately improving the competition landscape in such complex jurisdictions.