The Lithuanian competition authority Konkurencijos taryba has found that the film distributor Theatrical Film Distribution and the firms NCG Distribution and Forum Cinemas, which belong to the same group of companies, agreed on the prices of the distributed films. Although the fines calculated for the cartel constituted more than €3.8 million (US$4.5 million), Konkurencijos taryba took into account that during the COVID-19 pandemic the sector faced unprecedented activity restrictions and thus reduced the fines by 80%.
The authority initiated the investigation after receiving information from the cinema company Multikino Lietuva, which informed to have received an offer from the distributor Theatrical Film Distribution to sign a distribution agreement identical to the one which Multikino Lietuva had already concluded with NCG Distribution, another film distributor. Both contracts contained identical prices and rules on the calculations of film distribution price.
During the investigation, Konkurencijos taryba found that Theatrical Film Distribution had received the contract from the employees of Forum Cinemas and NCG Distribution belonging to the same group of companies. This way, the rental price calculation procedure and rental price applied by NCG Distribution were disclosed to its competitor Theatrical Film Distribution. The exchange of emails confirmed that the companies agreed to apply the same pricing when distributing films in order to limit the application of lower prices (special offers, discounts) in cinemas.
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