JD.com plans to increase investment overseas, one of its top executives told CNBC, as Chinese e-commerce giants look to tap international users.
The technology giant has been less aggressive than its rival Alibaba in expanding its presence overseas. But international expansion from both Chinese firms could challenge the e-commerce dominance of Amazon in certain parts of the world
Over the coming years, JD.com will “increase investment in countries that conform to JD’s strategies, no matter if it is on warehousing, logistics or supply chain,” Xin Lijun, the newly-appointed chief executive of JD’s retail business said in Mandarin, according to a CNBC translation.
JD also operates Joybuy.com for international customers. It is a rival to Alibaba’s AliExpress. Xin said that JD’s logistics arm has been leading the international expansion efforts for the group, which is different to other companies.
“This is the biggest difference in terms of global expansion compared with other companies. What we provide is integrated and closed-loop services. This is what enables us to perform generally well in overseas markets,” Xin said.
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