Italy’s antitrust regulator has begun a probe to determine whether airline Alitalia and luxury goods group Aeffe have possibly engaged in surreptitious advertising through social media.
The antitrust authority has launched a preliminary investigation of Italy’s largest airline company and of Aeffe, in a link to its co-owner Alberta Ferretti. It is also investigating a number of influencers—including Chiara Ferragni—who posted on Instagram images of themselves wearing Alberta Ferretti designs embellished with the Alitalia logo.
Full Content: WWD
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