Alliance of Digital India Foundation (ADIF), a think tank for digital Startups, has called upon Google to reconsider its decision to implement the new Google Play payments policy, as the decision to implement such a policy could have far-reaching consequences for the Indian startup ecosystem.
Google wants to implement its new Google Play payments policy — User Billing Choice policy—on April 26, 2023. This policy must be put on hold as it would lead to Google charging a nearly 30 per cent service fee on app developers. This will be a significant blow to the Indian startup ecosystem, ADIF said on Tuesday.
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The 30 per cent commission would apply to all startups, imparting services such as In-app purchases or subscriptions.
Google’s decision to impose a high service fee on Indian app developers is just one example of how Big Tech companies are exploiting their dominant position in the market to the detriment of smaller players, as this would make many startups unviable, an ADIF spokesperson said.
