The European Court of Justice, the court of last resort in the EU, has ruled that luxury good makers may ban the sale of their products on eCommerce platforms like Amazon to maintain the exclusivity of their brands.
The ruling comes after German luxury cosmetics group Coty — the parent behind brands like Calvin Klein and Marc Jacobs, among others — sued to keep its goods from being listed on non-authorized digital sale platforms, according to US News reports from Wednesday, December 6.
The court found Coty’s desire to limit the distribution of its products to be “appropriate to preserve the luxury image of those goods,” and that it further “does not appear to go beyond what is necessary.”
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