On Monday, October 1, EU antitrust regulators received a second report from Google, detailing the effects of its proposal to allow more price comparison rivals to bid for ads on top of its search page, Reuters reported.
Google came up with the offer after being hit by a fine for €2.4 billion (US$2.79 billion) in June 2017 for using its search engine market power to boost its own comparison shopping service. It is required to provide periodic reports on the proposal.
The European Commission in June announced competition was improving after the world’s most popular internet presented a first report which showed more competition for ads at the top of a search page.
Rivals, however, have disputed its claim of creating a level playing field and want more regulatory action, reported Reuters.
Full Content: Reuters
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