Comcast and Walmart have teamed up in selling TVs with proprietary software. Comcast has launched smart TVs that run on its operating system and will be sold in the United States at Walmart stores and in the coming weeks at the retailer’s website, reported Reuters.
The smart TV, called XClass TV, will be made by Hisense and integrate streaming, on demand, broadcast, and cable options with Comcast’s software and will support voice search.
With cord cutting pacing up, Comcast is bolstering its footing in the streaming business. It also introduced Sky Glass, a streaming TV in the UK, earlier this month and a wireless streaming box XiOne in September.
With the streaming TVs running Comcast’s own software, the company enters a market dominated by streaming device maker Roku and Fire TV maker Amazon.
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