Vedran Lesic is a Senior Adviser Behavioural Science Insight at Competition and Markets Authority (CMA). He previously worked within the Behaviour, Insight and Research team at Her Majesty's Revenue and Customs (HMRC). He is an Associate Faculty at Centre for Decision Research at the Leeds University Business School where he completed his doctoral degree on the topic of “Understanding and Informing Consumers’ About Their Electricity Use” under the supervision of Professor Wändi Bruin de Bruin, Dr Matthew Davis, and Professor Inês Lima Azevedo. He also completed the Fulbright Predoctoral programme at the Department of Engineering and Public Policy department at Carnegie Mellon University. Vedran is interested in understanding how to help consumers make better and more informed decisions in the domain of energy, tax and online choice architecture.
