Kenneth C. Wilbur serves as Professor of Marketing and Analytics and the Sheryl and Harvey White Chair in Management at the University of California, San Diego, where he teaches customer analytics and e-commerce. His research draws rigorous, actionable insights out of large datasets for positive impact on markets. He was recently named a Marketing Science Institute Scholar, described as "among the most prominent marketing scholars in the world."
Professor Wilbur’s research focuses on quantitative marketing and analytics.
