A $37 billion lawsuit facing Google in the EU and UK over alleged anticompetitive conduct in digital advertising is being monitored by the Australian competition regulator as it finalises recommendations for new regulation of digital markets.
Google, a key player in digital advertising and provider of the ‘adtech’ which coordinates the sale of online advertising around the world, has again been accused of abusing its dominant position at the expense of online publishers.
On Tuesday, Belgian law firm Geradin Partners said it would lead actions on behalf of publishers for damages it estimates are up to €17 billion in the EU and up to £7 billion in the UK – around A$37 billion combined.
Google intends to fight the allegations it labelled as “speculative and opportunistic”.
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