Virgin Australia granted interim authorization to cooperate with Virgin Atlantic The ACCC has granted interim authorization for Virgin Australia (ASX: VAH) to cooperate with Virgin Atlantic on flights between Australia and the United Kingdom/Ireland, via Hong Kong, Los Angeles and any other future mutual connecting points.
While the two airlines are separate businesses, they already have a codeshare arrangement which allows them to market flights on planes flown by the other.
Authorization will allow the two airlines to coordinate on a wide range of matters such as jointly managing prices, inventory, and marketing strategies, which would not currently be permitted in their existing arm’s length commercial codeshare and loyalty arrangements.
Full Content: ACCC
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