On Thursday Adobe announces it has partnered with chip supplier Qualcomm to expand its marketing cloud offerings.
The partnership will see Adobe integrate its Adobe Experience Cloud with Qualcomm’s Snapdragon Digital Experience Platform, enabling marketers to create more personalized and engaging experiences for customers across a range of devices.
The collaboration also advances Qualcomm’s use of Adobe Creative Cloud and Adobe Document Cloud applications, ensuring content and services are delivered to the most relevant audiences.
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“Whether a customer is buying a connected device or the cutting-edge chips inside, everyone now expects to have a brand experience that is captivating, connected and relevant,” said Don McGuire, senior vice president and chief marketing officer of Qualcomm Technologies, Inc. “Adobe Experience Platform empowers us to reimagine the way we engage customers when they embrace our transformative technologies by integrating real-time personalization into our omnichannel approach.”
“By adopting Adobe’s enterprise applications, Qualcomm has an end-to-end solution that will enhance omnichannel experiences for business customers and improve marketing performance,” said Anil Chakravarthy, president, digital experience business of Adobe. “The partnership will help Qualcomm take its own digital transformation to the next level and deliver new ways to showcase the transformative technologies it is delivering to the world.”
