Google and its parent company Alphabet could be facing an antitrust fine from the European Union in the coming weeks over its AdSense advertising product.
Reuters, citing a person familiar with the matter, reported the fine could come in the next few weeks, and that it will be smaller than the two previous fines Google has been dealt by the EU.
In 2016, the European Commission started a third antitrust case against Google, claiming the search engine was stopping third parties who were using AdSense from displaying ads from competitors of Google.
At the time, Google had 80% of the Euro market for search ads, and had apparently kept its anti-competition ad practice up for 10 years.
Google responded by changing the Adsense conditions in its contracts with third parties and giving them more ability to display ads that were competing.
European Competition Commissioner Margrethe Vestager has said she was putting the final touches on the case.
Google was hit with a €4.34 billion (US$4.91 billion) fine last year for using its Android operating system to block competitors. Previously, it saw a 2.4 billion euro fine in 2017 for the blocking of competition on shopping comparison sites.
The Commission might not be done with Google, as it asked Google if it demotes local competitors in its search engine. The results of that inquiry could lead to an additional case.
Vestager, whose term ends in October, has also gone head-to-head with Apple, when she ordered the company to pay €13 bill
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