Italy’s antitrust authority on Monday fined Sky Italia seven million euros for failing to tell potential subscribers that it did not have all Serie A’s games in its soccer package this season.
This year a rival station, DAZN, has bought three out of the 10 fixtures each weekend, leaving Sky with just seven out of 10. The antitrust said Sky failed to inform subscribers of this change. Last June pay-TV giant Sky and DAZN, the OTT service operated by digital sports media company Perform, secured domestic rights to Serie A, the top flight of Italian club soccer.
The deal, which sees DAZN officially launch in Italy, gave the streaming platform exclusive multi-platform rights to 114 matches each season for three years from 2018/19. Meanwhile, Sky will have exclusive coverage of 266 games per season for the same three-year period from 2018 until 2021.
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