Open web content distribution firm, Relay Media, has been acquired by Google as the search giant looks to improve mobile web page speed.
Importantly, the move will equip Google with Relay Media’s accelerated mobile pages (AMP) converter technology, and a platform to enhance speed and overall experience.
Google’s AMP is the focus of the Relay AMP converter, making its direct integration a logical move for overall, core improvements.
Details of the deal have not yet been disclosed, with Google remaining quiet regarding the announcement so far.
Relay Media made the situation clear on its homepage, it said: “We’re excited to announce that Google has acquired Relay Media’s AMP Converter technology… Service for current customers will continue uninterrupted as we transition the Relay Media AMP Converter to Google’s infrastructure. We’re pausing new publisher on boarding as we focus on the integration effort.”
Full Content: Tech Crunch
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