Snapchat has hired a former Google executive in an effort to enhance the effectiveness of their digital advertisements, as announced on Wednesday.
Darshan Kantak has been appointed as senior vice president of revenue product at Snap. He has previously worked in product management for search ads at Google and also has experience working at Facebook-owner Meta Platforms Inc and Microsoft Corp.
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Snap is rebuilding its ad sales team after two key leaders left for Netflix Inc last year. Last month, Snap hired Rob Wilk, a longtime Microsoft ad executive, to lead ad sales in the Americas region.
The Santa Monica, California-based company also aims to improve how Snapchat ads can lead to product sales at a time when some advertisers are cutting their marketing budget amid high inflation and concerns about the economy.
