Klarna, the Swedish buy now, pay later firm, has completed its purchase of PriceRunner, the comparison-shopping service in the Nordic region, the Stockholm-based company announced Monday (April 4).
The merger promises PriceRunner will bring new features to the Klarna app with product discovery, price comparisons and customer reviews to help shoppers save time and money while making more informed decisions.
Klarna, which boasts more than 400,000 global retail partners, coupled with PriceRunner’s retail cohorts will benefit from increased website traffic, Klarna said.
“The acquisition will serve to strengthen our consumer offering,” said David Fock, Klarna’s chief product officer, in a statement. “Klarna will not be a marketplace but a viable and competitive alternative for retail partners versus Amazon, Google and Facebook.”
Mikael Lindahl, CEO of PriceRunner, said his goal is to create the best shopping experience for consumers together with Klarna.
Last month, Klarna introduced Klarna Kosma, a business division geared toward open banking.
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
