Namibia has launched a National Competition Policy, which will prompt businesses to compete fairly and efficiently.
At the policy launch this week, Executive Director in the Ministry of Industrialisation and Trade Mr Sikongo Haihambo said the simplest way for a company to gain market share was to enhance efficiencies.
He said in a competitive market, prices were pushed down while quality of goods and services improved.
Mr Haihambo said, “Quality can mean various things: products that last longer or work better, better after-sales or technical support or friendlier and better service. … All the benefits that I have alluded to result in enhanced consumer welfare. The Namibian consumer is the ultimate beneficiary in a dynamic and competitive economy.”
A major issue captured in the policy is that of making state-owned enterprises competitive in relation to the private sector.
The National Competition Policy emphasises the need to protect micro, small and medium-sized businesses, which are a major employer.
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