As millions of Indians scout for new platforms to unleash their creativity in absence of Chinese TikTok, Facebook launched its short video making app Instagram Reels in India.
The Reels Tab is a new tab in the navigation bar which will replace the Explore tab in Instagram. With Reels, one can record and edit 15-second multi-clip videos with audio, effects and new creative tools.
The photo-sharing platform started testing Reels on Instagram earlier this month.
“We’re expanding this test in India to most of the country. India is the first market we’re launching in due to the interest and creativity we’ve seen. We’re hoping this tab makes it easier for people to see and enjoy Reels,” said Manish Chopra, Director and Head of Partnerships, Facebook India.
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
