According to a new report from the Wall Street Journal, Facebook believes privacy changes that Apple has made to its newest operating system will cripple the social-media giant’s ability to serve targeted ads to iPhone users while they use outside apps.
Apple made an announcement on Wednesday, August 26, in a note to app developers that new changes will affect its Audience Network business, which connects users’ Facebook identities with their off-platform activities. That enables the company to serve them ads on apps outside of Facebook’s.
The changes go into effect with Apple’s new operating system for iPhone, called iOS14, which was released in beta form to developers this week.
The announcement is another shot in the increasingly contentious relationship between the two tech giants, reported the WSJ. Apple, which produces devices sold world-wide, has criticized the data-collection operation that underlies Facebook’s massive advertising business.
Full Content: Wall Street Journal
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